Two leading Silicon Valley venture capital funds were incubating a seed stage telemedicine company that proposed to leverage nurse practitioners. Health Business Group assisted in understanding the market landscape and segmenting prospective customers.
A health information technology company had achieved strong market penetration with hospitals, health systems and individual health care professionals. However, advances in technology and computer networks, consolidation of the provider market, and the company’s lack of a comprehensive pricing strategy had created challenges. The client realized that it was time to develop a more rational approach to the market and turned to Health Business Group to assist.
Health Business Group supported the development of a strategic plan for a biomedical research institute within a large clinical organization.
Health Business Group evaluated the business case for diversification into freestanding hyperbaric oxygen therapy centers.
Health Business Group was asked to evaluate the attractiveness of medical benefits markets including oncology, radiology, orthopedics, and medical devices and to develop an entry strategy for the more promising ones.
A leading provider of physician clinical decision support tools asked Health Business Group to assist in developing a business case for a platform for professional mobile medical apps.
A leading integrated practice management and electronic health records company asked Health Business Group to research best practices and benchmarks for lead generation fees paid to channel partners for referring new business.
Health Business Group helped develop a business plan for a public private partnership in HIV research, then worked with the organization to recruit new members and evolve its strategy and business model over several years.
Health Business Group supported a statewide collaborative in the development of a long-term financing plan and business model to replace the initial grant-based model.
A major retail pharmacy chain asked Health Business Group to undertake a review of its medication information offerings.