No surprise

The New York Times reports that many drug reps are recruited from the ranks of college cheerleaders. According to a cheerleading coach, they have “[e]xaggerated motions, exaggerated smiles, exaggerated enthusiasm.. and they can get people to do what they want.” The “wholesomely sexy” look doesn’t hurt either.

Pharma likes the idea of cheerleaders as sales reps, but probably wouldn’t like the suggestion that they be moved to the sidelines and limited to a supporting role.

November 28, 2005

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