AMA shames itself with spring break “poll”

AMA shames itself with spring break “poll”

The conclusions they reached about sexual activity and its dangers were not surprising, but it turns out that far from being a real poll the survey was undertaken with responses from people clicking on banner ads and other unscientific ways of getting respondents. From Mystery Pollster:
They took a deceptive approach to disclosure that is becoming more common, inaccurately describing a non-random Internet panel survey as a “random sample” complete with a “margin of error.”
Using “fake but accurate” methodology is particularly stupid for an organization representing doctors.

The full Mystery Pollster post is fascinating.

March 30, 2006

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