Will barf bag ads save Alitalia?
Flew the overnight flight from Boston to Milan on Alitalia. The plane was less than half full and I understand the company is essentially insolvent.
But they seem to have a source of incremental revenue: advertising motion sickness pills on the barf bags (in Italian only). I’m not sure barf bag users appreciate reading an ad that essentially says, â€œI told you so.â€
Alitalia may need to find some other source of salvation.October 23, 2006