Will barf bag ads save Alitalia?

Will barf bag ads save Alitalia?

Flew the overnight flight from Boston to Milan on Alitalia. The plane was less than half full and I understand the company is essentially insolvent.

But they seem to have a source of incremental revenue: advertising motion sickness pills on the barf bags (in Italian only). I’m not sure barf bag users appreciate reading an ad that essentially says, “I told you so.”

Alitalia may need to find some other source of salvation.

October 23, 2006

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