Physicians Interactive, a business unit of electronic health record company Allscripts, is developing interactive portals to help pharmaceutical companies augment the reach of their traditional sales forces. Physicians can log on for “e-details,” request product samples, and gain access to patient and professional education materials.
In this podcast I interview Physicians Interactive’s president, Donato Tramuto. We discuss the evolving relationship between pharma companies and physicians, the impact of evidence based medicine, and the roles of consumers and health plans.
Using the example of his own asthma, Donato contends that there is no inherent conflict between pharmaceutical company sales objectives, patient well-being and cost effectiveness.
Listen in and see what you think.May 2, 2007