This is condom calling, are we reaching?

From Kaiser Daily HIV/AIDS report:

The BBC World Service Trust has produced a cellular phone ringtone in India that says “condom, condom” to promote safer sex and curb the spread of HIV in the country, AFP/ reports (AFP/, 8/19). The ringtone features a professional singer repeating the word “condom” more than 50 times — a “playful approach” that some advocates hope will “spark discussion and make condoms more socially acceptable,” according to the AP/ (Dolnick, AP/, 8/19). Campaign organizers also hope that the ringtone will become popular among youth in the country (AFP/, 8/19). The initiative is supported by the National AIDS Control Organisation and funded by the Bill & Melinda Gates Foundation.

I tried to listen to the ringtone on but it wasn’t working. Reminded me of the Pink Floyd song Young Lust from the Wall:

“This is united states calling, are we reaching…”
“See he keeps hanging up, and it’s a man answering.”

Anyway I hope they get it fixed since it seems like a pretty good idea.

August 21, 2008

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