Personal health records for pets

I’m not a pet owner myself, but I’ve always been fascinated at how pet lovers consider their pets to be part of the family. Now MMR Information Systems, which makes the MyMedicalRecords Personal Health Record (PHR) is promoting its product specifically for pets. The company’s PHR already supports pets as family members, but the new twist is to offer consumers a free PHR when they purchase products from Natural Products for Pets.

From PRNewswire via Yahoo!

“Personal Health Records are a centerpiece of this nation’s healthcare initiative. MMR’s MyMedicalRecords PHR service features the ability to store, index and retrieve Personal Health Records and other important documents for up to 10 family members, including pets, in one account, making it a true pet-friendly Personal Health Record for the entire family,” said Robert H. Lorsch, Chairman and CEO of MMR Information Systems, Inc. “As an animal lover I know how important our pets are to a family. I spent nearly 30 years thinking out-of-the-box creating unique sales promotion opportunities starting with my early days working with Microsoft. Using Personal Health Records as an incentive to sell consumer products represents a unique sales promotion opportunity.”

…To celebrate the launch of the program, Natural Products for Pets, based in Canoga Park California, will offer a free Personal Heath Record for up to 10 family members, including pets. NPP will give its retailers a national in-store promotional program offering a free 90-day trial of MMR’s PHR service with a purchase of any NPP product. If a customer keeps the account after the 90 days, they receive a credit for NPP products worth 100% of the cost of the PHR for a year.

The companies are also offering a free PHR and year’s supply of NPP products to Sasha and Malia Obama’s new dog (and its family, presumably).

The personal health record has had a hard time finding a business model and somehow I don’t think this is going to be the magical answer. Somehow I don’t think the Obama dog will be registering any time soon either.

March 30, 2009

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