Yesterday I expressed satisfaction that California was likely to veer off the Idiocracy path, by making drinking water available in cafeterias. Now a MedPage Today article (Teens May Mistake Sports Drinks as Good for Them) makes me realize the Idiocracy trend is pretty powerful.
September 28, 2010
Teens with otherwise healthy lifestyles often consume sports drinks and sugary fruit-flavored beverages in large quantities — perhaps because they mistakenly believe these products are good for them, researchers suggested.
“The most likely explanation for these findings is that FSBs [flavored and sports beverages] have been successfully marketed as beverages consistent with a healthy lifestyle, to set them apart from sodas,” [Nalini] Ranjit and colleagues concluded.