Prognos Health CEO Sundeep Bhan on Healthcare Analytics

Sundeep Bhan
Sundeep Bhan, Prognos CEO

Sundeep Bhan’s family liked the idea of him becoming a doctor, but as long as he stayed as a pre-med in college they let him take whatever courses he wanted. He explored art history and communications, and eventually wandered back to healthcare as a company founder. It’s a good thing that he has that entrepreneurial streak, since one of his board members told him he was not employable.

For the past decade, Sundeep has been running Prognos Health, a healthcare analytics platform company. In this episode of the HealthBiz podcast, Sundeep shares why he started the company, the core capabilities required of any player in the space, the evolving meaning of real world data, and how COVID is changing the market.

He’s a big fan of biographies and books on the industry. Sundeep’s favorite biographer is Walter Isaacson; he’s read his books on Steve Jobs, Albert Einstein, and Ben Franklin. For anyone building a platform company, he suggests Platform Revolution by Geoffrey Parker, Marshall van Alstyne and Sangeet Choudary, Hacking Growth by Sean Ellis and Morgan Brown, and Blitzscaling by Reid Hoffman and Chris Yeh.

Check out the rough (AI generated) transcript.

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By healthcare business consultant David E. Williams, president of Health Business Group.

February 25, 2021

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