Category: e-health

Interview with epocrates General Manager Diane Bartoli

published date
September 2nd, 2021 by

Diane Bartoli Headshot
epocrates GM Diane Bartoli

Epocrates General Manager Diane Bartoli’s background is a little different from most of my guests. She majored in English and most of her career has been in publishing, with stints at Random House, Elsevier and Amazon’s Kindle before joining athenahealth to lead its epocrates business.

I’ve followed epocrates for decades –since they started out as mobile app on the Palm Pilot. When athenahealth acquired them about 8 years ago I interviewed the executive who did the deal. He talked about basking in epocrates’ ‘love halo’ and some other interesting rationales.

Diane has been hard at work steering epocrates through the pandemic. Demand is up for reliable information for clinicians about covid in particular, and so business is good. Unsurprisingly, Diane has a few book recommendations, including The Winter Fortress, written by her husband Neal Bascomb. And Diane is quick to point out that she mainly reads on the Kindle.

The HealthBiz podcast is available on SpotifyApple PodcastsGoogle PodcastsYouTube and  many more services. Please consider rating the podcast on Apple Podcasts.


By healthcare business consultant David E. Williams, president of Health Business Group.

Interview with Seqster CEO Ardy Arianpour

published date
July 1st, 2021 by

Ardy Arianpour
Ardy Arianpour, Seqster CEO

Ardy Arianpour arrived in San Diego as a six year old immigrant from the Middle East and didn’t waste time getting going. By 16 he was working at the Salk Institute and after college pursued a series of sales and marketing roles, even finding time to get involved in a landmark gene patent lawsuit at the US Supreme Court.

As co-founder and CEO of Seqster, he’s bringing person-centric interoperability to the masses. Seqster has the wind at its back. And with the 21st Century Cures Act, Ardy contends that Seqster essentially is the law.

In this episode of the HealthBiz podcast, Ardy explains what it means to be a data artist, how to be patient centric when your customers are not the patients, and why Seqster is different from everything else out there. He also digs in to the reasons behind Takeda’s investment in the company and the recent partnerships with Medable and Datavant.

The HealthBiz podcast is available on SpotifyApple PodcastsGoogle PodcastsYouTube and  many more services. Please consider rating the podcast on Apple Podcasts.


By healthcare business consultant David E. Williams, president of Health Business Group.

Interview with Cantor Group CEO, Dr. Michael Cantor

published date
April 22nd, 2021 by

Mike Cantor
Dr. Mike Cantor, CEO extraordinaire

Dr. Mike Cantor grew up in a healthcare home. His dad was a solo practice family physician and his mom worked in the practice. He developed an interest in healthcare policy from an early age, as he heard his dad describe the challenges serving his patients and dealing with insurance companies. As a geriatrician and an attorney, Mike focused on care for the elderly.

I met Mike years when he was chief medical officer at NEQCA and have stayed in touch with him over the years. He’s an expert on the healthcare system, so I decided to tap into his thoughts about the last year of the pandemic.

In this episode of the HealthBiz podcast, Mike and I talk about the impact of digital technologies in bringing healthcare closer to patients, how payment systems are changing to support telehealth and home care, what’s new in nursing homes, and how disparities are baked into the system.

Check out the rough (AI generated) transcript.

The HealthBiz podcast is available on SpotifyApple PodcastsGoogle PodcastsYouTube and  many more services. Please consider rating the podcast on Apple Podcasts.


By healthcare business consultant David E. Williams, president of Health Business Group.

Interview with SonderMind CEO Mark Frank

published date
March 25th, 2021 by

Mark Frank headshot
SonderMind CEO Mark Frank

Mark Frank has a great sense of timing. He graduated from West Point just in time for 9/11 and had a summer job at Lehman soon before its collapse. Then a few years ago, he had an insight that a mental health wave was coming as stigma fell, mental health parity rules took effect, and as stresses increased. He co-founded SonderMind where as CEO he’s helping make behavioral health more accessible, approachable and utilized. 

In this episode of the HealthBiz podcast, Mark describes how his upbringing in Atlanta, Japan and Germany shaped his outlook and how family members have influenced his enlistment in the military and his path with SonderMind.

At Health Business Group, we have two decades of experience in developing robust strategies for telehealth and remote patient monitoring companies whose strategic opportunities and challenges are similar to SonderMind’s. If you need strategy consulting help, please reach out.

Check out the rough (AI generated) transcript.

The HealthBiz podcast is available on SpotifyApple PodcastsGoogle Podcasts, YouTube and  many more services. Please consider rating the podcast on Apple Podcasts. Doing so helps the podcast reach more listeners.


By healthcare business consultant David E. Williams, president of Health Business Group.

Free Noom? Yes, health insurance will pay

published date
January 3rd, 2021 by

Weight loss is a top New Year’s resolution. Noom is a great app with human coaching to help people lose weight and keep it off. Noom can be expensive, but can you get Noom for free? Does health insurance pay for Noom? In my case the answer was yes.

At Blue Cross Blue Shield of Massachusetts, weight loss reimbursement is offered alongside fitness reimbursement. They’ve made it much easier to understand since I requested reimbursement last year.

Here’s the FAQ for “What qualifies for weight loss reimbursement?”

Participation fees for hospital-based programs and in-person Weight Watchers sessions

Participation fees for Weight Watchers and other non-hospital programs (in-person or online) that combine healthy eating, exercise, and coaching sessions with certified health professionals such as nutritionists, registered dietitians, or exercise physiologists.

Notice, Noom isn’t officially named on the list even though Weight Watchers (not nearly as good as Noom) is. But I called Blue Cross and they told me Noom was reimbursed. When I submitted my request for reimbursement online it was paid right away.

This is the best of all benefits because there’s no co-pay, no co-insurance, no prior authorization and it doesn’t come out of my deductible.

Here’s the simple form I filled out online in 2020:

Screenshot 2020 03 30 23.35.25
Noom reimbursement

Does your plan pay for Noom? I don’t know, but it might. And it should. Losing weight and keeping it off is a win-win. It makes you healthier and saves the health plan money on medical costs.


By healthcare business consultant David E. Williams, president of Health Business Group.