Tag: health information exchange

Interview with Jennifer Michelle on healthcare marketing

March 11th, 2021 by

Jennifer Michelle headshot
Jennifer Michelle

Jennifer Michelle has a master’s of public health and she’s also an EMT. So naturally she makes her living as a healthcare marketing consultant, as president of Michelle Marketing Strategies. She’s a podcast host, too. Her Leading with Health podcast features female healthcare leaders.

In this episode of the HealthBiz podcast, Jennifer talks about why she studied parasitology in Guatemala, her current work with Health Information Exchanges and voice of the customer research, and her ebook, Marketing Mojo. Some of my favorite tips are about helping not selling, the wait and see campaign, and marketing automation.

When she’s not podcasting or consulting, Jennifer keeps busy reading about gardening and watching drawing videos.

Check out the rough (AI generated) transcript.

The HealthBiz podcast is available on SpotifyApple PodcastsGoogle Podcasts and  many more services. Please consider rating the podcast on Apple Podcasts. Doing so helps the podcast reach more listeners.

By healthcare business consultant David E. Williams, president of Health Business Group.