Welcome one and all to the 53rd running of the HealthCare SocialMedia Review #HCSM. Social media in healthcare is going more and more mainstream, so there’s plenty of good new stuff to profile.
Bad hair day? Wax Impressions offers advice on how to handle a social media crisis. Hint: Don’t wait around doing nothing!
Type a doctor’s name into Google and chances are you’ll find dozens of links, many for physician ratings sites. What’s a poor practice to do to exert some influence on the message? Joe Chierotti has some practical ideas.
Twitter’s new profile has implications for marketers, including those in healthcare. Marie Ennis-O’Connor explains what’s new and what one should do.
Doctors’ lounges are pretty empty these days, but cloud-based lounge equivalents show some promise for keeping up with the latest medical knowledge (and gossip, too). Practice Fusion’s blog advises docs to get their own e-librarian, be social, and gamify. Gamify? I thought that was something you did at the gym.
Whether docs are into it or not the drug pushers are trying gamification with consumers. Zyrtec has a Facebook App that lets allergy sufferers walk a fake dog through a fake park, reports Create Conversation. I wonder if we’ll see any of the generic makers of Zyrtec (cetirizine) put out a cut-rate version of the app, perhaps in black and white.
And finally, MD Connect share five ways docs can used LinkedIn to market their practices. Good stuff.
That’s it for today! Sam Welch at brandgagement is up next!
I’ll be hosting next week’s Health Care Social Media Review. Please send me your submission via this contact form or email. Submissions are due by end of day Monday, May 12.
Here are the guidelines:
HealthCare SocialMedia Review is the blog carnival for everyone interested in health care social media. It is a peer-reviewed blog carnival; the host of each edition decides which of the posts submitted for consideration are suitable for inclusion.
Our mission is to serve as a hub for posts from the best and the brightest health care social media writers, thinkers, users and proponents worldwide, to contribute to better understanding and adoption of social media in health care. This carnival is intended to showcase posts about health care social media use, best practices, guides, resources, case studies, experiences, new techniques and technologies and new social media communities and tools. We seek to spread the word that the use of social media in health care is becoming unavoidable and is of critical importance to both patients and providers worldwide.