CASE STUDIES

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AI-Powered Medication Safety: Turning Smarter Alerts into Safer Care

Medication errors cause tens of thousands of deaths annually in the U.S. Existing alert systems produce too many false positives, leading to clinician fatigue and ignored warnings. The client developed an AI-driven platform that sharply improved accuracy but needed a business case and integration strategy? to navigate complex healthcare incentives and prove value to hospitals and payers.

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AI-Powered Liquid Biopsy: From Bench to Bedside

The client sought to replace traditional invasive biopsies with a noninvasive, AI-driven imaging and analytics platform capable of real-time cancer detection. The technology showed strong promise across multiple cancers but faced a crowded diagnostics landscape, complex regulatory pathways, and questions about market entry strategy and investor appeal.

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Strategic AI Assessment: Positioning a Healthcare Data Leader for the Next Wave

AI is reshaping healthcare data, decision support, and drug discovery. The client was a  dominant player in clinical decision support and ePrescribing but faced rising competition from AI-driven startups entering adjacent spaces. Leadership needed a clear picture of where AI posed threats, where it opened opportunity, and how to realign strategy for sustainable growth.

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AI Platform Strategy: From Open-Source Experiment to Ecosystem Engine

The client built an open-source marketplace connecting healthcare developers, researchers, and organizations to share and deploy data-driven applications. With hundreds of contributors and growing traction among developers, the company needed to convert community enthusiasm into enterprise demand among health systems, life-sciences firms, and payers. Leadership sought a scale-up strategy to attract institutional users and prepare for Series A fundraising.

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Temperature-Controlled Packaging: From Diligence Insight to Market Expansion Strategy

When a private-equity investor considered acquiring an innovative supplier of reusable temperature-controlled packaging (TCP), they turned to HBG for commercial diligence. The deal team needed to validate market growth, competitive positioning, and regulatory and pharmaceutical-industry risks before proceeding. 

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Medical record interoperability

Client was a leader in electronic medical record indexing, working with major hospital systems to ensure continuity of care. With the implementation of new interoperability rules, it was imperative for the company to develop strategic growth options in adjacent markets. Client required consulting support to provide expertise outside of the hospital segment.

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Remote Patient Monitoring

A remote patient monitoring (RPM) company that marketed to physician offices wanted to accelerate its growth by adding a consumer pay offering. Health Business Group conducted consumer market research, identified partnership opportunities, and developed a go to market plan.

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Hospital Cybersecurity

Following a wave of cyberattacks, hospitals struggled to retain cyberinsurance coverage and prevent premiums from skyrocketing. They turned to their state hospital association for help. Health Business Group leveraged expertise in cybersecurity and healthcare to recommend a course of action.

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