COVID-19 vaccine. Should we prioritize efficiency or equity?
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Our Story
Health Business Group is a leading healthcare business consulting firm advising companies, non-profits and investors in healthcare services, health information technology, and pharmaceutical services. Our client service professionals average more than 15 years of healthcare strategy consulting, industry and start-up experience. We are passionate about helping our clients succeed.
Case Studies
Business Plan For Seed Stage Telemedicine Company
Two leading Silicon Valley venture capital funds were incubating a seed stage telemedicine company that proposed to leverage nurse practitioners as an alternative for certain primary care conditions. The investors sought out Health Business Group to assist in understanding the market landscape and segmenting prospective customers.
Enterprise Pricing Strategy For Health It Vendor
A health information technology company had achieved strong market penetration with hospitals, health systems and individual healthcare professionals. However, advances in technology and computer networks, consolidation of the provider market, and the company’s lack of a comprehensive pricing strategy had created challenges.
Acquisition/diversification strategy for sales and marketing services company
The client began as a contract sales organization serving large pharmaceutical companies. Market dynamics had been deteriorating as the pharmaceutical industry as a whole began to reduce the size of its sales force and as large customers started negotiating more aggressively.
Consultant Profiles

David E. Williams
David E. Williams is President of the Health Business Group, a consulting firm that helps technology-enabled healthcare, medical device and pharmaceutical companies develop and execute innovative business strategies.

Claudia Palme is a senior advisor in the global Life Sciences and Health Care industry, based in Dubai, UAE. Her engagements focus on new business models, emerging markets’ expansion in the Middle East and Africa, growth and restructuring strategy, European and MEA market access and investment advisory.
Health Business Blog
Free Noom? Yes, health insurance will pay
January 3, 2021Weight loss is a top New Year’s resolution. Noom is a great app with human coaching to help people lose weight and keep it off. Noom can be expensive, but can you get Noom for free? Does health insurance pay for Noom? In my case the answer was yes. At Blue Cross Blue Shield of Read More
Healthcare is digital. Can interoperability be far behind? Podcast with Lyniate’s Drew Ivan
December 3, 2020With the digitization of health care records, you’d kind of expect that electronic medical records could talk to one another. Alas, the US healthcare system is still a veritable tower of Babel. It’s a real mess for patients, doctors, hospitals, labs, etc. trying to share information. And the pandemic has made things worse as people Read More
Interoperability and the pandemic. Interview with Life Image CEO, Matthew Michela
November 16, 2020If interoperability seemed like a vague concept a year ago, the COVID-19 pandemic has made it concrete for many people trying to share healthcare information across practice settings. I asked Matthew Michela to comment from his vantage point as CEO of Life Image, which bills itself as the largest medical evidence and image exchange network. Read More
Testimonials
“Health Business Group delivers a unique blend of industry knowledge, primary data gathering prowess, analytical rigor, and creative, yet practical solutions to healthcare business issues. I have turned to David Williams, Karen Donovan and their colleagues for a variety of challenging consulting engagements over the past 10 years and have always been pleased with the results and value for money. I recommend Health Business Group wholeheartedly.”
John Driscoll, CEO, CareCentrix, Hartford, CT
“David Williams has been a valued partner in our efforts to build a sound and sustainable organization. He has proven to be a quick study on the idiosyncrasies of our local healthcare market and to be adept at using his up-to-the-minute knowledge of the national landscape to identify potential opportunities that fit our mission and capabilities. David is an excellent communicator who goes above and beyond what he has promised, delivering the information and insight that we need to make decisions.”
Randall D. Cebul, MD, Director, Center for HealthCare Research & Policy, Case Western Reserve University. President, Better Health Greater Cleveland
"David Williams and his team at Health Business Group bring a unique combination of clear thinking, pragmatism, creativity, and extensive industry connections to each project. They're whip-smart, result-focused, and get to the point quickly. The value I've received in working with David and his group on numerous projects over the years has far outweighed the cost."
Eric Zimmerman, Chief Marketing Officer, RedBrick Health, Minneapolis, MN
"The Health Business Group does great work, which is why I have engaged them many times over the past decade. Their highly capable, experienced teams are expert at quickly gathering and synthesizing primary data to provide insights for strategy and due diligence. I value their willingness to challenge our thinking; they have helped us make profitable decisions and avoid costly mistakes"
Eran Broshy, former Chairman and CEO, inVentiv Health, New York, NY
"Karen has been an advocate and board member for our company for the past two years. Her healthcare strategy expertise, industry knowledge, and network of contacts has been invaluable. She is deeply knowledgeable about healthcare technology and services, and has been involved in critical aspects of strategic planning, meeting facilitation, business development, and product development. I am grateful for her contribution and guidance"
Pankaj Khare, CEO of Bliss Healthcare Inc., Waltham, MA
“Health Business Group has a tremendous depth of expertise in the healthcare technology sector. The principals are extremely action oriented and can quickly develop plans that are both easy to deploy as well as useful for gaining Board of Directors alignment on key strategic investment decisions. I’ve been particularly impressed with the ability of the Health Business Group to staff projects with small ‘strike’ teams with consulting and operational experts and quickly develop well-articulated and analytically rigorous go/no go recommendations. Most importantly, the teams can identify highly industry specific challenges that would not be obvious from any research reports or discussions with industry participants who are maintaining the party line.”
Mikael Totterman, Chairman and CEO, Cleriovision, Rochester, NY
“I have known and worked with David Williams for many years and have been extremely impressed with his insights on many aspects of health policy and business and strategy. He is one of the most knowledgeable people I know on these issues, and I read his blog regularly to keep abreast of the field. He has also been a valuable advisor to our research center on matters related to health policy trends, quality measurement, and information technology.”
Peter J. Neumann, Sc.D., Director, Center for the Evaluation of Value and Risk in Health. Institute for Clinical Research and Health Policy Studies, Tufts Medical Center. Professor, Tufts University School of Medicine, Boston, MA
“Candescent Partners has engaged Health Business Group both for third-party due diligence and strategic consulting in our healthcare service portfolio companies. Grounded in their deep knowledge and experience in the sector, their advice has been intelligent, responsive and influential in our decision making. They appreciate the entrepreneurial character of the enterprises we are acquiring and tailor their consulting to meet the needs of our portfolio companies. We will continue to work with Health Business Group as a preferred consulting partner in the healthcare service arena.”
Alexander (Sandy) S. McGrath, Managing Partner, Candescent Partners, Boston, MA
"David and his team are experts in helping non-profit healthcare organizations develop sustainable business models."
Bruce Siegel, MD, President and CEO, America's Essential Hospitals, Washington, DC
“Of the last 10 years on the board of Hearts & Noses Hospital Clown Troupe David Williams has served 4 years as chair. Under his strong leadership we have been able to significantly expand our services of bedside visits of medical clowns to hospitalized children. Through his valuable contributions in business and strategic planning he has been instrumental in the development of a number of new programs. Beyond his business expertise David has a keen understanding of how well trained medical clowns benefit hospitalized children, balancing the sometimes odd world of troupe business, while supporting the training and creativity of the clowns and the profound needs of the children we visit.”
Cheryl Lekousi, Executive & Artistic Director, Hearts & Noses Hospital Clown Troupe, Needham, MA
“David Williams has advised the Forum since 2004. He has helped move this relatively small but very complex public private partnership through several stages of business growth. He is equally at home in small as well as large organizations; the guidance is based on a solid grasp of the many different facets involved in the healthcare business, including the perspective of patients and advocates, academicians, government agencies and the pharmaceutical industry. His advice has been practical and achievable – we include him in all aspects of organizational management, whether it is recruitment of new staff or writing a new business plan.”
Veronica Miller, PhD, Director, Forum For Collaborative Research at UC Berkeley
“We have worked with David Williams and the Health Business Group since 2006. They have been extremely valuable partners for Stonehenge and our portfolio companies. They have a deep knowledge and understanding of the healthcare system and they are able to analyze and synthesize information from disparate sources in order to make relevant and valuable strategic recommendations.”
Brian Model, Managing Partner, Stonehenge Growth Capital, New York NY
“Health Business Group brings a unique combination of high strategy and practical advice to every engagement. We have worked with them on a number of engagements and have always been impressed at their attention to detail and focus on value.”
Micky Tripathi, President and CEO, Massachusetts eHealth Collaborative
“We have used Health Business Group to help in our strategic planning process. David Williams and Karen Donovan interviewed our broad set of stakeholders and were able to synthesize input and frame strategic options for our board in a clear and concise way. Karen also led two workshops to help earn the trust of stakeholders and to gain their commitment to advance our organizational goals. Health Business Group’s ability to format and communicate information is exceptional!”
Reneé Frazier, CEO, Healthy Memphis Common Table
“Health Business Group helped APS transform itself into a high-growth company with a powerful business model. Their strategic insights, business development skills and organizational savvy have been invaluable.”