Internet continues to grow in importance for healthcare info

A new Manhattan Research survey reports the following:

• Internet has become the first choice source of health information for 32 million adults, up almost 50% in a year
• "On Demand" consumer segment emerging. They watch online video clips, subscribe to podcasts, read blogs(!), carry PDAs, and listen to satellite radio
• Search engines are the main gateway to content
• 20 million or so "Health influencers" have significant impact on the rest of the population
• Pharma direct-to-consumer advertising spurred more than 22 million consumers to go online in response to ads they've seen