Next best thing to dental insurance?

Next best thing to dental insurance?My health plan, Blue Cross Blue Shield of Massachusetts, doesn't offer dental insurance to individuals or small groups. Maybe they feel badly about that, because I just read in a publication they send out, called --and I'm not kidding-- IAI (Important Administrative Information), that all medical and dental customers are eligible for a discount on a Sonicare Essence 5300 power toothbrush. The discounted price is $67 including shipping and handling. The next lowest price I found was $78.99. Not sure it was worth Blue Cross's negotiating effort for that savings.I'd call this AI but not IAI.