Information shortage
From PharmaLive:
Almost two-thirds of physicians favor a moratorium on DTC advertising, with half supporting a 1 to 2 year wait before manufacturers can begin promoting new drugs directly to consumers, according to a new study from TNS Healthcare. The study shows that fewer than half of consumers—44%—agree with doctors that a DTC moratorium should be implemented.
I'm with the consumers. Withholding information from consumers for marketed drugs is not the answer.