The docs have it

Physicians are popular, at least when it comes to being trusted sources about health information exchange (HIE). A survey by the eHealth Initiative Foundation found that 67% of respondents said they trusted their physician most for information about HIE. Way back in second place were hospitals (8%), followed by the federal government (7%), health insurers (5%), employers (3%), and state government (3%). It's not exactly surprising to me that people would pick their docs (whom they think of as individuals) rather than institutions.The survey also found that:

...the physician respondents presented the strongest resistance to health information exchange, citing worries about security of the information, liability (both individual and group), whether the exchange would be uniform...

Could it be that patients trust their physicians because they are skeptical?