Podcast interview with Per Lofberg, chairman and CEO of Generation Health

[audio http://website.guild.im/williams/wp-content/uploads/sites/17/2009/01/lofberg3.mp3]
Per Lofberg, former head of Medco and Merck Capital Ventures, is now chairman and CEO of Generation Health, a start-up company that helps payers and employers optimize the use of genetic testing.In this interview, Per and I discuss the nature and timing of the opportunity, similarities and differences between Generation Health and PBMs, the expected revenue model, and the likely overlap between Generation and existing PBMs and disease management companies.