Big Pharma and Twitter = Big joke!

In  Why Drug Companies Prefer Twitter Over Blogs BNET Pharma points out that there are only four big pharma blogs, including GSK's brand new site.

Drug companies thus far have been far more interested in Twitter than blogging. Check out AstraZeneca’s Twitter stream: 420 updates! They’re addicted! There’s a reason for that … which I’ll get to below.

I agree that there's not much blog activity from big pharma. But the Twitter presence is even more pathetic. Let's have a quick look at the top 10 pharma companies and their presence on Twitter.

Twittersquatting isn't exactly like the old cybersquatting. It should be easy for these companies to at least claim their Twitter URLs, so why haven't they even done that? It doesn't seem like much to expect.PS --I've posted a new entry showing the status of the top 10 branded drugs and the story is similar.

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Big pharma's products on Twitter: Unimpressive

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