Podcast interview with EmFinders CEO Jim Nalley

[audio http://website.guild.im/williams/wp-content/uploads/sites/17/2009/10/emfinders3.mp3]
EmFinders is a new company whose EmSeeQ wristwatch-style device is used to locate Alzheimer's patients and others with a tendency to wander off. The device uses cellular signals to transmit its location and is integrated into the 911 emergency network. One version of the device has a wristband that requires two hands to release, a nifty feature for those who may like to take devices off as well as wander.In my conversation with CEO Jim Nalley we discussed how he came up with the idea, how EmSeeQ differs from other location technologies, and what happens when an alarm is triggered. We also discussed the company's business model and go to market strategy.