Immediate MedCare Jordan Rice on urgent care (podcast)

[audio http://website.guild.im/williams/wp-content/uploads/sites/17/2011/01/imc3.mp3]
Immediate MedCare (IMC) is a leading urgent care clinic company, with ambitious plans to reach the 100 clinic mark. In this podcast interview, IMC CEO Jordan Rice and I discuss:

1. Challenges in primary care and the emergency department that led Jordan to launch IMC and that continue to drive the company's expansion
2. The IMC concept of having paperless practices with upscale amenities
3. The company's staffing and employee motivation model
4. The role of IMC and other urgent care clinics in the evolving ecosystem, including the fit with Accountable Care Organizations

At about the 5 minute mark you can also pick up an interesting tidbit about the role of IMC in the launch of WebMD.