Worksite clinics 2.0? Interview with Crossover CEO Scott Shreeve

[audio src="https://healthbb.files.wordpress.com/2016/03/shreeve-crossover-mp3-3_20_16-1-59-pm.mp3"][/audio]I first encountered Dr. Scott Shreeve about a decade ago when he put forth an expansive framework for Health 2.0. We caught up again recently to discuss his next generation worksite clinic company, Crossover Health. I really enjoyed the podcast interview and am bullish on the company. Here's what we discussed:

1. (0:10) How does Crossover compare to a traditional primary care practice, patient centered medical home, concierge practice, urgent care center or traditional worksite clinic?
2. (0:54) You have an onsite model and near site model. How do they work?
3. (1:59) Many workplace clinics are for very large companies. What size of companies do you work with?
4. (4:17) What companies do you work with? What is your geographic focus?
5. (5:34) Is it mostly for younger, tech employees or does it vary? Do you adjust the way the clinic is set up if it's for a different population?
6. (7:32) You make a big deal of calling people "members" instead of patients, and you can charge on a PMPM basis. Are those two things related?
7. (9:57) You compare your cohort v. a traditional cohort, and do fewer referrals. Why is a low referral rate good? How do you handle the referrals that do occur?
8. (12:11) Primary care is a burnout job. What kind of clinicians do you attract? What is your value proposition for them?
9. (14:36) What technologies do you leverage? How fundamental is technology to your model?
10. (16:33) You had a recent investment from Norwest Venture Partners? What's the reason for taking investment? And why Norwest?
11. (18:18) Why the name Crossover Health?

Image courtesy of renjith krishnan at FreeDigitalPhotos.net

—-By healthcare business consultant David E. Williams, president of Health Business Group.