MGB battles for cancer market share. David Williams is quoted in the Boston Globe

Dana-Farber Cancer Center parted ways with the Brigham and Women’s Hospital, but the combined MassGeneral Brigham is determined not to cede market share. They’re investing heavily and drawing a contrast between their approach and Dana-Farber’s.

David Williams is quoted in the Boston Globe (Amid divorce with Dana-Farber, MassGeneral Brigham touts its own cancer institute).

David E. Williams, president of the Boston consulting firm Health Business Group, said both MGB and Dana-Farber can make compelling arguments for why their approach is best. MGB, he said, is saying it takes care of patients for a wide range of maladies, from the cradle to the grave.

“The counter-argument, if I had cancer, is, ‘I don’t care if I might get arthritis in 20 years. I’ve got to kill this cancer before it kills me,’” he said.