Podcast interview with David Hom, Chairman of the Center for Health Value Innovation

[audio http://healthbb.files.wordpress.com/2008/05/hom3.mp3]
I'm at Consumer Health World in Las Vegas where I spoke today with David Hom, chairman of the board of the Center for Health Value Innovation.David and I spoke about value based insurance design and health care consumerism. Hom would like to see consumers become CEOs of their own care and he believes we are at the cusp of using information technology effectively to enable consumers to adhere to their therapies.The Center's approach represents a clear departure from business as usual, but the concepts are strongly rooted in improving the existing employer-based model rather than overthrowing it.